The Fig app helps you find foods you CAN eat in grocery stores, no matter how complex your dietary needs.
SAN DIEGO, May 2, 2022 /PRNewswire/ — The Fig app, the most comprehensive food scanning and discovery app available, officially launches today, bringing easier, more informed grocery shopping to the roughly 40-60% of Americans living with dietary restrictions. It marks a milestone in Fig’s journey to empower “food as medicine” everywhere – to help everyone feel better through food.
Co-founders Max Rebarber and Andrew Hollar imagined a world where it wouldn’t take hours to find the food that meets all your needs. “For an overwhelming number of people, food is complicated, frustrating, dangerous and isolating. I can understand – from 2014 to 2017, I sought help for my severe gastrointestinal symptoms from over 20 doctors. Eventually, I turned to medical diets and for the first time in three years, I finally felt like myself again,” says the co-founder, Andrew Hollar. “However, it wasn’t easy. I needed to avoid hundreds of ingredients and spent hours searching through the grocery store. We knew there had to be a better way.
It turns out they weren’t alone in this vision. Engineers, designers, dietitians and everyday people with various dietary needs have reached out to help build the solution of their dreams, Fig.
The team released the beta version of Fig in November 2021. In five months, more than 110,000 people have used Fig without the team spending a dollar on advertising. Today, the brand is unveiling an updated visual identity and an even simpler interface, to help people easily scan, buy and search the world of food.
What makes the fig unique and popular is that you can choose from over 2,500 options to create your “fig” – whether you follow a low FODMAP diet, have a cashew nut allergy and/or you are intolerant to citric acid. You can then browse products that match your needs at over 100 grocery stores and scan ingredient labels in less than a second – for free.
More than just an app, the Fig team is building toward a world where everyone can use their Fig wherever food decisions are made – enabling personalized experiences in online grocery stores, recipe websites, restaurant menus, and more. “By simplifying complex medical diets into a simple green, yellow, and red system of education, we’ve laid the groundwork to propel accessible foods like medicine everywhere.” said co-founder Max. “We are ready to help millions of people find joy and health through food.”
Learn more at foodisgood.com or download the free app (available on iOS and Android in the US) at https://fig.app.link/
About the fig
Fig is a venture capital-backed technology company created by a group of people with dietary restrictions who are passionate about helping everyone feel better through food.
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